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Helm & Harbour Logo
Helm & Harbour Logo

Industries

Tailored to your Industry.

Tailored to your Industry.

From ports and terminals to maritime tech and freight forwarders, we know how your industry works — and how to market within it.

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Close up of a person using a payment terminal

Why Industry Expertise matters

Marketing that moves with the dynamics of your industry.

Marketing that moves with the dynamics of your industry.


Maritime marketing isn’t built on generic digital campaigns. In an industry with multi-year sales cycles and high-stakes decisions involving technical, commercial, and C-suite stakeholders, generic strategies fall flat.


True credibility is earned where it matters: through targeted media, industry events, and the right sector conversations. Against a backdrop of shifting regulations, geopolitics, and volatile markets, your audience's priorities can change overnight.

You don’t just need marketing. You need a partner who speaks the language of maritime and moves at the speed of your industry.

Sales cycles are long and complex, and buying decisions involve commercial, technical, and C-suite stakeholders — each with different priorities. Credibility is built through the right media, industry events, and sector conversations, not generic digital campaigns. And with regulation, geopolitics, and market shifts always in the background, your audience’s priorities can shift fast. You need marketing that understands that context.

Industries

Tailored to your Industry.

From ports and terminals to maritime tech and freight forwarders, we know how your industry works — and how to market within it.

container
Close up of a person using a payment terminal

Why Industry Expertise matters

Marketing that moves with the dynamics of your industry.


Maritime marketing isn’t built on generic digital campaigns. In an industry with multi-year sales cycles and high-stakes decisions involving technical, commercial, and C-suite stakeholders, generic strategies fall flat.


True credibility is earned where it matters: through targeted media, industry events, and the right sector conversations. Against a backdrop of shifting regulations, geopolitics, and volatile markets, your audience's priorities can change overnight.

You don’t just need marketing. You need a partner who speaks the language of maritime and moves at the speed of your industry.

INDUSTRY CASES

Our track record

These cases were worked on by our founders — brought here because they show what’s possible when marketing is built around real sector knowledge.

01

FedEx · Global Logistics

Customer Journey Framework

Challenge

As a global logistics giant, FedEx faced a go-to-market approach that was too broad and constrained by traditional organizational silos. The existing messaging failed to address the distinct, competing priorities of commercial, technical, and C-suite stakeholders—causing valuable market opportunities to slip through the cracks.

Solution

To break down these internal silos, we launched a deep, data-driven insights initiative. Synthesizing hard data, depth interviews, desk research, and immersive "day in the life of" sessions, we mapped the entire buying cycle. This research defined key pain points, personas, and touchpoints across 8 complete customer journeys within the "Customer Corridor." These insights served as the foundation for a completely new, organization-wide market proposition.

Result

A unified, organization-wide value propositions grounded in real-world customer behavior.

02

Global Container Shipping Organisation

State of Industry Campaign

Challenge

A leading container shipping industry body wanted to strengthen its position as the sector’s most authoritative voice — and generate qualified leads from senior decision-makers across the global shipping community.

Solution

Developed and launched an annual State of Industry report based on research with 400+ senior decision-makers and 35 industry interviews. Built a full campaign around it — LinkedIn, media outreach, and a dedicated download funnel.

Result

200+ downloads on launch · Established as a sector reference document · Consistent inbound from qualified contacts.

03

Maritime Equipment Supplier

LinkedIn Awareness Strategy

Challenge

A specialist supplier of maritime equipment and services had strong industry relationships but limited visibility beyond its existing network. The commercial team wanted to reach new contacts at ports, terminals, and shipowners.

Solution

Built a LinkedIn content strategy focused on sector relevance — combining product expertise, industry commentary, and behind-the-scenes content. Defined the target audience, content cadence, and tone of voice from scratch.

Result

Significant follower and engagement growth among the target audience within the first six months.

04

Global Container Shipping Organisation

PR & Trade Media Presence

Challenge

A container shipping industry body needed stronger visibility in the trade press to support its digitalisation agenda and build credibility with senior stakeholders across carriers, ports, and terminals.

Solution

Developed a focused PR strategy targeting key maritime trade media, built journalist relationships, and secured a speaker programme at major industry events including TPM Asia and Singapore Maritime Week.

Result

Consistent trade media presence · Recognised voice on sector digitalisation · Stronger journalist relationships.

05

Global Container Shipping Organisation

Website Launch & SEO

Challenge

An outdated digital presence was limiting the organisation’s ability to communicate its value and capture inbound interest from the sector.

Solution

Led the full website relaunch — from structure and messaging to SEO and CRM integration. Built around clear audience journeys and optimised for the most relevant sector search terms.

Result

500%+ growth in website traffic · Improved lead capture · Cleaner positioning across all audience segments.