OUR FOUNDERS HAVE WORKED WITH
Our track record
These cases were worked on by our founders — brought here because they show what’s possible when marketing is built around real sector knowledge.
01
FedEx · Global Logistics
Customer Journey Framework
Challenge
As a global logistics giant, FedEx faced a go-to-market approach that was too broad and constrained by traditional organizational silos. The existing messaging failed to address the distinct, competing priorities of commercial, technical, and C-suite stakeholders—causing valuable market opportunities to slip through the cracks.
Solution
To break down these internal silos, we launched a deep, data-driven insights initiative. Synthesizing hard data, depth interviews, desk research, and immersive "day in the life of" sessions, we mapped the entire buying cycle. This research defined key pain points, personas, and touchpoints across 8 complete customer journeys within the "Customer Corridor." These insights served as the foundation for a completely new, organization-wide market proposition.
Result
A unified, organization-wide value propositions grounded in real-world customer behavior.
02
DCSA · Shipping Association
State of Industry Campaign
Challenge
A leading container shipping industry body wanted to strengthen its position as the sector’s most authoritative voice — and generate qualified leads from senior decision-makers across the global shipping community.
Solution
Developed and launched an annual State of Industry report based on research with 400+ senior decision-makers and 35 industry interviews. Built a full campaign around it — LinkedIn, media outreach, and a dedicated download funnel.
Result
200+ downloads on launch · Established as a sector reference document · Consistent inbound from qualified contacts.
03
ECT Marine · Supplier
LinkedIn Awareness Strategy
Challenge
ECTMarine designs and builds custom dredging equipment in a market where standardisation is the norm and price pressure is constant. In a sector where a purchase takes one to three years and the specification is often written before a supplier is ever approached, being unknown at the wrong moment is expensive.
Solution
We built the LinkedIn foundation from scratch: the audience defined down to the roles that shape a purchase, the positioning, and a content framework built on delivered projects, engineering decisions and in-house fabrication. The programme is profile-led. In a relationship-driven industry a post from a person travels further than the same post from a logo, so it is built around the commercial director's profile, with the company page behind it. A content calendar, a filming day on site and a company video complete the first phase.
Result
Programme running since August 2026. Results to follow.
04
DCSA · Shipping Association
PR & Trade Media Presence
Challenge
A container shipping industry body needed stronger visibility in the trade press to support its digitalisation agenda and build credibility with senior stakeholders across carriers, ports, and terminals.
Solution
Developed a focused PR strategy targeting key maritime trade media, built journalist relationships, and secured a speaker programme at major industry events including TPM Asia and Singapore Maritime Week.
Result
Consistent trade media presence · Recognised voice on sector digitalisation · Stronger journalist relationships.
05
DCSA · Shipping Association
Website Launch & SEO
Challenge
An outdated digital presence was limiting the organisation’s ability to communicate its value and capture inbound interest from the sector.
Solution
Led the full website relaunch — from structure and messaging to SEO and CRM integration. Built around clear audience journeys and optimised for the most relevant sector search terms.
Result
500%+ growth in website traffic · Improved lead capture · Cleaner positioning across all audience segments.