The Team
People You Can Rely On.
Our strength lies in our people — we have an extensive network of specialists.
Charlene brings 15+ years of international marketing and communications experience across maritime, logistics, and corporate environments, including DCSA, Oracle, ABN AMRO, and ING. She specialises in positioning, thought leadership, and stakeholder engagement, helping organisations turn complex industry challenges into clear strategies that drive visibility, credibility, and growth.
At Digital Container Shipping Association (DCSA), she led PR, industry events, and executive thought leadership, including the development of its flagship State of the Industry report. Today, she helps maritime and logistics organisations translate their expertise into commercial and reputational impact.
Charlene Baldinger
Co-Founder & CEO
Marie brings 20+ years of international marketing experience across corporate and entrepreneurial environments. She specialises in building marketing functions from the ground up, with expertise in positioning, CRM, marketing automation, lead generation, and data-driven growth.
At DCSA, she led the digital marketing transformation, from sales funnels to a new website, industry campaigns, and the implementation of Salesforce CRM. As founder of ALMA, a Mexican spirits brand, she also brings hands-on international business experience across China, Mexico, and Europe. Fluent in Spanish, she combines strategic marketing expertise with an entrepreneurial, international perspective.
Marie van Wensen
Co-Founder & COO
